What's in the free test?
3 of your existing posts on 1 disclosed testing account (TikTok or Instagram) for 10 days, a 15-minute kickoff call and a 15-minute readout with the founder. No card. It is a quick first read: I rank your 3 posts against each other. Finding winners is what the pilot is for.
Whose accounts post my content?
5 testing accounts run by real operators I work with: 2 TikTok, 2 Instagram, 1 X. Each one is aimed at your market and posts in its niche. Your main account is never touched.
Is every post disclosed?
Yes. I use the platform's paid-partnership label where it exists and add #ad. Nobody poses as a customer.
What counts as a winner?
A post with at least 1,000 views (impressions on X) and a save + share rate of 1.5% or more at 7 days. I can tune the bar to your category at kickoff, never after posting starts.
What if nothing wins?
If no post clears the bar by day 30, I re-test 10 new posts from your best angle over the next two weeks, free. No cash refund and no follower promises.
Do you use AI to make the content?
No. Tests are built from your own assets by people, and real people publish them. I never present generated people as real customers.
Do you run my ads?
No. Winners come with a pack (original file, caption, numbers and why it won) for your main account and your own Meta ads. The pilot includes 2 small bonus boosts: I pick the post and set the price, capped at €25, and you confirm each one. Boost numbers are reported separately and never count toward winners.
What do you need from me?
Your assets, product links, one 30-minute kickoff call, and approvals within 48 hours. If an approval is late, the slot moves.
How is this different from A/B testing in Meta Ads Manager?
A/B tests in Ads Manager need budget for every variant, and the algorithm decides who sees what. I test your posts organically first, on disclosed accounts aimed at your buyers, so you only put ad budget behind posts that people already chose to save and share.
Why saves and shares instead of likes?
A like costs nothing and happens in a scroll. Saving means someone wants to come back to it, and sharing means they put their name next to it. Both are rarer, and they are the signals that tell me a post can carry paid reach.
Which platforms do you test on?
TikTok and Instagram on the free test (you pick one). The pilot uses 2 TikTok, 2 Instagram, 1 X.
How long until I see numbers?
Numbers are captured automatically at 24 hours, 72 hours and 7 days after each post goes live. The winner rule is judged on the 7-day numbers.
Who owns the content and the testing accounts?
You keep every right to your content. Testing accounts are held by the operators who run them and are never sold or handed over, so they stay clean for testing.
Can you post on my own account instead?
No. The point is to test away from your main account, where every post spends reputation and ad budget. Winners then go on your account through the winners pack.
Do you work with brands outside the EU?
Yes. Signalroom is run from the EU and invoices in euros. Testing accounts are aimed at the market you choose.
What happens after the pilot?
You keep the winners pack and the report. Monthly plans open once there are case studies to show for them. Until then, a second pilot is the way to keep testing.
Is the free test really free?
Yes. 3 posts, 1 account, 10 days, no card. 4 free tests start each week; when a week is full you are first in line for the next one.
Will testing accounts hurt my brand?
Every testing account says what it is in its bio, and every brand post is labelled. Nothing posts that you did not approve, exactly as you approved it.