Guides
Find the posts worth your ad budget.
Short, plain answers to the questions brands ask before they test content. No invented benchmarks: the numbers here are rules I keep.
- 2 min read
How to test social content before you boost it
Boosting a post is a bet. Here is how to make it with evidence instead of a hunch.
Read the guide - 2 min read
Saves and shares: the signal behind posts worth paying for
Likes are cheap. Saves and shares are people telling you a post is worth something.
Read the guide - 2 min read
Organic creative testing vs paid A/B tests
Paid tests answer "which ad converts". Organic tests answer "which post deserves an ad at all".
Read the guide - 2 min read
Disclosed testing accounts: what they are and the rules I keep
A testing account is only useful if it is honest. These are the rules.
Read the guide - 2 min read
From a winning post to a Meta ad
The winner is found. Here is how to spend on it without losing what made it win.
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