Testing TikTok content for buyers in Europe
A post that works in one country can fall flat in the next. Test where your buyers actually scroll.
Feeds are local
TikTok and Instagram show posts based on location and language. An account run from the US mostly reaches US feeds. If your buyers are in Europe, a test there tells you little about them.
Our accounts are run by people in Europe, on their own phones, so test posts land in European feeds.
Language changes what works
A caption that is funny in English can read as odd in German or Greek. Test in the language your buyers use. On our free test you pick the caption language at setup, and we never guess it from your browser.
Disclosure is part of doing it right
In the EU, posts that promote a brand need to be clearly marked as advertising. Every test post we publish carries #ad and the platform's paid partnership label where it exists.
Clear labels also protect your brand: nobody can say you hid that a post was paid.
What to look for in a testing partner
Ask any testing service these questions before you start.
- Where are the people posting, and on whose phones?
- Is every post labelled as an ad?
- Do I approve the exact post before it goes live?
- Do I get a link to every live post?